Social media is quickly becoming one of the most important aspects of digital marketing, which provides incredible benefits that help reach millions of customers worldwide. And if you are not applying this profitable source, you are missing out an incredible marketing opportunity, as it makes it easy to spread the word about your product and…
The most important rule for having a successful tech business is finding a niche. If your idea is completely novel or unknown to the majority of consumers, it can be difficult to convince people that what you are offering is worth their time. The first hurdle to overcome is convincing potential users that there is…
Despite reduced organic reach, he says, Facebook Pages remain the strongest platform for distribution and are increasingly serving as landing zones for mobile users. Near the end of his town hall Q&A Thursday, a small business owner asked Facebook CEO Mark Zuckerberg the question that marketers keep asking: “Given the decline in organic reach, how…
Google knows that offline metrics will generate higher mobile ad spend. Lack of clear ROI has held many advertisers back from investing more in mobile. That’s all about to change as increasing amounts of data about store visits and offline sales become available. As it does marketers come to recognize the greater value of mobile…