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How to Ensure your Digital Efforts Work Hard for your Brand
As a brand owner and owner of businesses which are in consumer products, I am regularly asked how I deal with digital marketing and social media. The questions normally
29 June, 2017
The future of mobile engagement is here… kind of
Mobile engagement. It’s a fun, often unexplained, often overused phrase we hear tossed around in the marketing and advertising industry. But what is mobile engagement? A
29 June, 2017
Hashtag trademarking rises 64% in one year
A memorable and well-timed hashtag can be the difference between a well-received campaign and one that peters out without much notice. It is perhaps unsurprising then, t
15 May, 2017
Facebook Hailed as Most Influential Social Media Platform for Shopping
One in 10 people won’t buy products online without first consulting the likes of Facebook for advice, revealing Britons’ dependence on social media when shopping online.
11 May, 2017
How Companies Will Use Social Media In 2017
Let’s travel back to a simpler time, shall we? It’s November 6, 2007, and Facebook has just launched something called Pages. Now, companies can have an official presence
17 January, 2017
Mobile takes the lead
Source: Google Analytics Data, U.S., Q1 2016. Mobile is just another source of data that can be integrated to provide a more holistic view of the customer journey. More
28 November, 2016
The Top 20 Valuable Facebook Statistics – September 2016
Facebook represents a huge potential market for your social media efforts, but it is becoming increasingly difficult to stand out from the crowd! The following statistic
10 October, 2016
7 Reasons Why Your Business Should Invest In SEO
Many companies, including the London based SEO agency – Go Up, are making a renewed commitment to investing into developing solid, SEO optimized web infrastructure that
15 August, 2016
How brands can market to consumers from an unknown sector
We now live in a world where new technology is popping up left, right and centre, with whole new sectors building and emerging faster than ever before. But as the pace o
10 August, 2016
Why Facebook Marketing is important in promoting businesses nowadays?
Transformation of communication ways Do you realize the ways that people acquire information have been changing significantly overtime? In the old days, they mainly obta
03 August, 2016
3 Tips for Building and Maintaining a Strong Online Reputation
Building Strong Online Reputation For all of the advantages that social media and the internet offer us, young professionals are finding out that life in the shadows of
25 April, 2016
Six SEO Rules for 2016
he rules for effective SEO have shifted seismically over the past few years. Experts offer tips on the current state of SEO and how you can use it to maximize your inves
04 April, 2016
6 Web Design Trends You Must Know for 2015 & 2016
Who can forget the GIFs of the ‘90s, or the more up-to-date focus on flat design? Recently, we’ve seen a surge in popularity of responsive web design, as more and more s
26 March, 2016
Facebook is changing which posts you’ll see first in the News Feed — again
Facebook is once again tweaking its News Feed algorithm to help weed out posts you may not want to see. The company said Monday that it is updating the News Feed based o
09 February, 2016
Store Visits And Offline Spending Data Will Drive Massive Mobile Ad Growth
Google knows that offline metrics will generate higher mobile ad spend. Lack of clear ROI has held many advertisers back from investing more in mobile. That’s all about
27 May, 2015
Zuckerberg To SMBs: Facebook Pages Are Still The Best Way To Reach Consumers
Despite reduced organic reach, he says, Facebook Pages remain the strongest platform for distribution and are increasingly serving as landing zones for mobile users. Nea
25 May, 2015
Research Reveals The Distinct Ways Users Search
Although it is among the first tasks completed in the search marketing journey, keyword analysis is arguably its most crucial element. The keywords the marketer chooses
24 May, 2015
