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Social media is quickly becoming one of the most important aspects of digital marketing, which provides incredible benefits that help reach millions of customers worldwide. And if you are not applying this profitable source, you are missing out an...

Despite reduced organic reach, he says, Facebook Pages remain the strongest platform for distribution and are increasingly serving as landing zones for mobile users.  Near the end of his town hall Q&A Thursday, a small business owner asked Facebook...

As a brand owner and owner of businesses which are in consumer products, I am regularly asked how I deal with digital marketing and social media. The questions normally centre on the issue of which platforms to use, how much to spend on paid-for media,...

The most important rule for having a successful tech business is finding a niche. If your idea is completely novel or unknown to the majority of consumers, it can be difficult to convince people that what you are offering is worth their time. The...

When you are new to online advertising, or considering trying it for the first time, it’s easy for your efforts to be derailed by some persistent myths that get bandied about. Improving your organic rankings is the ultimate goal When brands are trying...

Mobile engagement. It’s a fun, often unexplained, often overused phrase we hear tossed around in the marketing and advertising industry. But what is mobile engagement? And, how is it changing? Before we look to the future, let’s take a step...

Search engine optimization (SEO) is an integral part of contemporary business yet it is also greatly misunderstood. A quick search for SEO on a search engine will show you many results claiming SEO is dead. In fact, many webmasters who used to be great...

While it’s safe to say that the technological development of virtual reality (VR) is accelerating, one has to wonder when, or if, it will really take off. On the one hand, hardware has finally become affordable: the latest Samsung Gear VR headset is...

Google knows that offline metrics will generate higher mobile ad spend.  Lack of clear ROI has held many advertisers back from investing more in mobile. That’s all about to change as increasing amounts of data about store visits and offline sales...

Web design trend you will notice 2019. With the new year comes new digital trends, such as the ever-changing world of User Experience (UX) web design. I’m sure if you took a moment to think back through the last few months and your experience with...

Smartphones have become the device of choice for accessing sites, services and applications across Europe, according to Adobe Analytics Cloud. The company talked to over 1,000 consumers across France, Germany, the Netherlands, Sweden and the UK about...

Building Strong Online Reputation For all of the advantages that social media and the internet offer us, young professionals are finding out that life in the shadows of the internet and viral sharing isn’t always beneficial. That photo you wish you...

Although it is among the first tasks completed in the search marketing journey, keyword analysis is arguably its most crucial element. The keywords the marketer chooses will go a long way to defining the success of the program, from visits to engagement...