Online Advertising Myths That May Be Holding You Back

online advertising myths
When you are new to online advertising, or considering trying it for the first time, it’s easy for your efforts to be derailed by some persistent myths that get bandied about. Improving your organic rankings is the ultimate goal When brands are trying...

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The Future Of Mobile Engagement Is Here… Kind Of

mobile engagement
Mobile engagement. It’s a fun, often unexplained, often overused phrase we hear tossed around in the marketing and advertising industry. But what is mobile engagement? And, how is it changing? Before we look to the future, let’s take a step...

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5 Reasons Your Business Should Invest in SEO

invest seo
Search engine optimization (SEO) is an integral part of contemporary business yet it is also greatly misunderstood. A quick search for SEO on a search engine will show you many results claiming SEO is dead. In fact, many webmasters who used to be great...

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Virtual Reality And The Future Of Social Media

virtual reality
While it’s safe to say that the technological development of virtual reality (VR) is accelerating, one has to wonder when, or if, it will really take off. On the one hand, hardware has finally become affordable: the latest Samsung Gear VR headset is...

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Web Design Trends You’ll Notice In 2019

Web design trend you will notice 2019. With the new year comes new digital trends, such as the ever-changing world of User Experience (UX) web design. I’m sure if you took a moment to think back through the last few months and your experience with...

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mobile traffic
Smartphones have become the device of choice for accessing sites, services and applications across Europe, according to Adobe Analytics Cloud. The company talked to over 1,000 consumers across France, Germany, the Netherlands, Sweden and the UK about...

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Research Reveals The Distinct Ways Users Search

Although it is among the first tasks completed in the search marketing journey, keyword analysis is arguably its most crucial element. The keywords the marketer chooses will go a long way to defining the success of the program, from visits to engagement...

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