2022

Store Visits & Offline Data Will Drive Mobile Ad Growth

Google knows that offline metrics will generate higher mobile ad spend.  Lack of clear ROI has held many advertisers back from investing more in mobile. That’s all about to change as increasing amounts of data about store visits and offline sales become available. As it does marketers come to recognize the greater value of mobile vs.…

3 Tips for Building and Maintaining a Strong Online Reputation

Building Strong Online Reputation For all of the advantages that social media and the internet offer us, young professionals are finding out that life in the shadows of the internet and viral sharing isn’t always beneficial. That photo you wish you wouldn’t have taken at a party in college? Prospective employers can find it if…