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October 12, 2022

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digital ad growth

Store Visits & Offline Data Will Drive Mobile Ad Growth

BlogBy Panos IoannouOctober 12, 2022

Google knows that offline metrics will generate higher mobile ad spend.  Lack of clear ROI has held many advertisers back from investing more in mobile. That’s all about to change as increasing amounts of data about store visits and offline sales become available. As it does marketers come to recognize the greater value of mobile vs.…

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