Mobile traffic time high in Europe

Smartphones have become the device of choice for accessing sites, services and applications across Europe mobile traffic, according to Adobe…

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The Future Of Mobile Engagement Is Here… Kind Of

Mobile engagement It’s a fun, often unexplained, often overused phrase we hear tossed around in the marketing and advertising industry.…

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Store Visits & Offline Data Will Drive Mobile Ad Growth
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Store Visits & Offline Data Will Drive Mobile Ad Growth

Google knows that offline metrics will generate higher mobile ad spend.  Lack of clear ROI has held many advertisers back…

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