Web design trend you will notice 2019. With the new year comes new digital trends, such as the ever-changing world of User Experience (UX) web design. I’m sure if you took a moment to think back through the last few months and your experience with websites, you would probably be able to think of a…
Although it is among the first tasks completed in the search marketing journey, keyword analysis is arguably its most crucial element. The keywords the marketer chooses will go a long way to defining the success of the program, from visits to engagement to revenue. Traditional keyword research — using data sources such as our own…
Despite reduced organic reach, he says, Facebook Pages remain the strongest platform for distribution and are increasingly serving as landing zones for mobile users. Near the end of his town hall Q&A Thursday, a small business owner asked Facebook CEO Mark Zuckerberg the question that marketers keep asking: “Given the decline in organic reach, how…
When you are new to online advertising, or considering trying it for the first time, it’s easy for your efforts to be derailed by some persistent myths that get bandied about. Improving your organic rankings is the ultimate goal When brands are trying to boost their online visibility, getting a good ranking in search engine…
While it’s safe to say that the technological development of virtual reality (VR) is accelerating, one has to wonder when, or if, it will really take off. On the one hand, hardware has finally become affordable: the latest Samsung Gear VR headset is retailing for around £75, and Facebook’s Oculus Rift is available for £370…
Smartphones have become the device of choice for accessing sites, services and applications across Europe mobile traffic, according to Adobe Analytics Cloud. The company talked to over 1,000 consumers across France, Germany, the Netherlands, Sweden and the UK about what devices they use and how they use them. The data seems to confirm that mobile…
As a brand owner and owner of businesses which are in consumer products, I am regularly asked how I deal with digital marketing and social media. The questions normally centre on the issue of which platforms to use, how much to spend on paid-for media, how much time to spend on organic content and how…
Mobile engagement It’s a fun, often unexplained, often overused phrase we hear tossed around in the marketing and advertising industry. But what is mobile engagement? And, how is it changing? Before we look to the future, let’s take a step back. For years, brands have been trying to wrap their heads around the best way…
Google knows that offline metrics will generate higher mobile ad spend. Lack of clear ROI has held many advertisers back from investing more in mobile. That’s all about to change as increasing amounts of data about store visits and offline sales become available. As it does marketers come to recognize the greater value of mobile…