search analytics data

Research Reveals The Distinct Ways Users Search

Although it is among the first tasks completed in the search marketing journey, keyword analysis is arguably its most crucial element. The keywords the marketer chooses will go a long way to defining the success of the program, from visits to engagement to revenue. Traditional keyword research — using data sources such as our own…

Facebook Pages Are Still The Best Way To Reach Consumers

Despite reduced organic reach, he says, Facebook Pages remain the strongest platform for distribution and are increasingly serving as landing zones for mobile users.  Near the end of his town hall Q&A Thursday, a small business owner asked Facebook CEO Mark Zuckerberg the question that marketers keep asking: “Given the decline in organic reach, how…

virtual reality

Virtual Reality And The Future Of Social Media

While it’s safe to say that the technological development of virtual reality (VR) is accelerating, one has to wonder when, or if, it will really take off. On the one hand, hardware has finally become affordable: the latest Samsung Gear VR headset is retailing for around £75, and Facebook’s Oculus Rift is available for £370…

mobile traffic

Mobile traffic time high in Europe

Smartphones have become the device of choice for accessing sites, services and applications across Europe mobile traffic, according to Adobe Analytics Cloud. The company talked to over 1,000 consumers across France, Germany, the Netherlands, Sweden and the UK about what devices they use and how they use them. The data seems to confirm that mobile…